Development Strategy for an Integrated Fisheries Center in Bekasi Regency

Abstract

ABSTRACT

Bekasi Regency possesses considerable fisheries potential, characterized by a 72-kilometer coastline along the North Java Sea, bordered by Karawang Regency to the east and the Special Capital Region of Jakarta to the west. In addition to marine capture fisheries, freshwater aquaculture—encompassing both food fish and ornamental fish—as well as fish-based processed products, represent significant opportunities for local economic development. Despite this potential, the absence of an integrated fisheries center, limited supporting infrastructure, and low fish consumption levels among the community have constrained the sector's growth. This study aims to analyze the internal and external strategic factors affecting the development of an Integrated Fisheries Center in Bekasi Regency and to formulate appropriate development strategies. The Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix analyses were employed as the basis for the Internal-External (IE) matrix, from which the grand strategy was derived. The total IFE weighted score of 3.03 and EFE weighted score of 3.02 indicate that both internal and external factors exert significant influence on the development strategy. Plotting these values on the IE matrix places the initiative in Cell I, suggesting a growth strategy through horizontal and vertical integration. The SWOT matrix further generated strategic alternatives encompassing S-O, W-O, S-T, and W-T strategies to guide the development of the Integrated Fisheries Center.

Keywords: integrated fisheries center, grand strategy, IFE matrix, EFE matrix, SWOT analysis