Kebijakan dan Strategi Pengembangan Sentra Agribisnis Pertanian Di Desa Sidangmulya Kecamatan Cibarusah

Abstract

ABSTRACT

This article aims to analyze the potential, institutional framework, infrastructure, cultivation systems, and development strategies of the Agricultural Agribusiness Center in Sindangmulya Village, Cibarusah District, Bekasi Regency. This study employs a qualitative approach through surveys, observations, and interviews. The analysis is conducted using the Highest and Best Use (HBU), SWOT, IFAS, and EFAS frameworks to formulate an integrated development policy direction. The findings indicate that the area has advantages in accessibility, land availability, and adequate infrastructure support. The cultivation systems applied include conventional agriculture, hydroponics, and goat farming, all integrated with educational and tourism functions. Institutionally, the UPTD for Agricultural and Livestock Management is recommended as the primary managing body based on its technical functions, regional scope, and operational capacity. From a financial perspective, the construction of the Multi-Purpose Building in the area is deemed feasible and productive based on NPV, IRR, and Payback Period analyses. The study places the development strategy in Quadrant I of the IE Matrix, indicating a growth and build strategy, prioritizing institutional strengthening, infrastructure improvement, product diversification, and stakeholder partnership expansion.

Keywords: agribusiness institutions, agricultural activities, edu-tourism, hydroponic cultivation