Mapping of Regional Superior Product Potential as a Local Economic Development Strategy Based on MSMEs: A Case Study of Bekasi Regency, West Java

Abstract

Abstract

This study aims to identify, map, and analyze the potential of regional superior products (PUD) in Bekasi Regency as a basis for MSME-based local economic development strategies. Conducted in 2024–2025, the study employs a mixed-methods approach combining descriptive-qualitative analysis with Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Shift Share Analysis (SSA). Primary data were collected from 248 MSME units across 23 sub-districts; secondary data were drawn from BPS Bekasi Regency GRDP data for 2020–2024. LQ analysis identified five sectors with LQ > 1: processed food (1.61), local trade (1.35), herbal beverages (1.31), garment/convection (1.19), and tofu-tempeh industry (1.12). DLQ and SSA confirm the competitive advantage and future growth potential of these sectors. The study recommends cluster-based industrial development, MSME ecosystem strengthening through digitalization, and a quadruple helix collaboration model for sustainable local economic governance.

Keywords: regional superior products; local economy; MSMEs; Location Quotient; industrial cluster; Bekasi Regency